An executive coach – your ROI

What’s the Return On Investment of working with an Executive Coach? This is such a juicy question. Ten years and over 1000 clients ago, as I tentatively opened my doors to my first incarnation of being an executive coach. I had very little understanding of the value I was bringing to my market. I charged accordingly at £50 to 100 an hour – where I could get that fee and I worked with some middle managers, some junior executives and many small business owners most of whom hired me out of their own salaries.

 

What happened? My clients thrived. There’s no other way to say it. They were already good at what they did and since most of them had genuinely never had an agenda-free, them-focussed, you-define-your-own-success kind of conversation in their lives, the executive coaching conversations worked to massive effect. My clients were promoted, they got salary increases, some moved to dream jobs, others made huge personal changes and all of them thought thoughts and took actions that they wouldn’t otherwise have known were within their sphere of choices.

 

How did I measure these results? It just couldn’t be done on monetary terms. How do you measure clarity, reduced anxiety, increased courage, richer conversations and raised awareness? It could only be measured through lives lived out and success stories shared.

 

After about 50 clients and repeatedly seeing their huge shifts, I had to put my fees up. I continued to work for individuals – authors, publishers, editors, film producers – and then increasingly I go taken on by small then large corporates. I was seeing 2 – 6 clients a day and loving every conversation and every little light-bulb moment – of which there were many.

 

At this time – about 2004 – I was adding to my executive coach skillset with some further study around metaphysics. Thoughts become things. What we believe is what we see. Limited thinking produces limited results; courageous thinking creates extraordinary & fast-tracked outcomes.

 

How did I measure the success of this extra service? Again, it couldn’t be done on monetary terms. My clients were loving it though – doubling their sales numbers, launching (and closing) new brands and some even starting families where they’d previously given up hope.

 

Every year I reviewed my fees and reviewed my client results until I was working with MDs, senior directors and international business owners. At this level the fact that I charged £400 an hour and £2500 a day really wasn’t that relevant to an individual or a company. If a finance president had a breakthrough realisation, his company was the 7-figure beneficiary of that. If a marketing director left a coaching session with a richer strategy, her CEO and shareholders would celebrate those results and bank the bonus.

 

The money and the sales were never the point – they were the measurable outcomes. The point was (and still is) that a progressive professional could hire an executive coach to expose more of their potential and make their life easier, more meaningful and more successful.

 

When you hire an executive coach you believe your work life and your personal choices will change for the better. If you pick an experienced executive coach this will undoubtedly be the case. Your results can be measured by the improvements in your own life then and also in the lives of your colleagues, your family & friends, and those you’ll never even know that you’ve touched and change.

 

A worthwhile return on investment is not just about what’s released in your own experiences, it’s ultimately about what you give back –  your ultimate life’s legacy.

 

 

Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in continued high performance, intuitive leadership and personal & professional accomplishment. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks and writes on 'The 7 Steps to Personal & Professional Freedom'®. Her book of the same name is available on www.Amazon.co.uk . To talk further you can call, email or message Jennifer from www.JenniferBroadley.com .

Successful leadership – genuinely be yourself

‘What does it take to be successful in top leadership?’, I’m asked by a client about to step up to an MD-on-the-board role. And I found my usual coach approach of ‘empower the client to discover’ went right out the window. ‘If you really want to lead with style’, I said, ‘then genuinely be yourself’.

 

My experience has often been that by the time you, as a senior executive, are invited to be part of the elite leadership team that make up the board of a large corporate, it’s your character, experience and intuitive creativity that are really being called on.

 

You’ve done the journeying; the one that starts in the first years learning the formulas for acceptance which allow you to integrate into the company structure. As a team member you had to learn how to get on with colleagues, how to keep time, meet deadlines, produce results and communicate clearly, respectfully and using the language of the organisation.

 

Then you moved up to management; you learned the skills that allowed you to communicate clear goals, to motivate, to listen well, to spot your team member’s strengths and to influence their thinking as well as that of peers, directors and clients. You met deadlines and achieved results.

 

As a director, you felt the pressure and responded. You developed to know how to champion your business sector within the overall company vision. You inspired those around you to think more creatively, you knew which were the quick wins and which opportunities were best played out over a longer, more strategic time period. You worked out that to consciously invest in your own development at this point meant you could work less (yet smarter) and earn more. You hired teams knowledgeably and inspired with wisdom.

 

So now you’ve done your time, you’re ready for board level and your role from here is to oversee the business of a whole country or the negotiating of billion-pound contracts.

 

You’re part of a leadership team that together steers a healthy course of growth for products, services, customers and employees alike. What’s different from here is that there’s less instead of more structure because the market isn’t defined by past results it’s created by honoring the future. It’s time to downplay some of the rigidity that got you there and up-play some of the true you.

 

Successful leaders, over time, learn how to trust their  intellect, their emotional intelligence and their intuition. The investment of time and personal & professional development has been focussed for the boardroom for a decade or more. From here your ability to create and to influence from a place of integrity and uniquely you-ness is massively leveraged. Competitors, customers and the rest of the company are watching and learning from your style. You may not know it yet, but in your part of the corporate world … you’re already a super-star!

 

 

Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in continued high performance, intuitive leadership and personal & professional accomplishment. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks and writes on 'The 7 Steps to Personal & Professional Freedom'®. Her book of the same name is available on www.Amazon.co.uk . To talk further you can call, email or message Jennifer from www.JenniferBroadley.com .

Executive Leadership – It’s Different Now …

When I took my first job in the corporate publishing industry over twenty years ago the culture was very different to what I know from the various corporates I deliver executive leadership coaching to now. In the 90s there was still a sense of having to do your time. You most likely had to have a university degree before you worked your way up from assistant to manager and from there to director and onward (if you hadn’t keeled over) to the board of the company. Normal was for that process to take decades! Super-dullsville!!

 

Move forward to 2012 and there’s a different type of leadership developing. It give less weight to who you know and what’s your background and more to meritocracy, personal passion, drive and accountability. With the right education – and that doesn’t have to  mean university –  relevant experience and, most importantly, strong personal and professional skills, leaders in corporates can achieve recognition and directorships in their late 20s and early 30s.

 

A few (but an increasing number) are going out on their own and leading multi-million (and billion) pound operations before their thirtieth birthday. Here’s an important question though: is it more impressive to be a CEO at 35 than it is at 55 years old?

 

My answer … ‘no’.

 

Heres’ what’s truly impressive: any person – young, middle aged, pensioner, male, female, any culture, any socio-economic background – investing in themselves to a point where they recognise the keys of a true leader: vision, integrity, collaboration, transparency, enablement, compassion and gratitude.

 

The most frequent challenge I see in delivering executive leadership coaching is when a leader has forgotten that their role is to serve. A product or service will only thrive when customers, clients, readers, listeners, viewers have a happy experience of it. And the company itself can only deliver that when their designers, writers, developers, marketeers, sales agents and operations directors are bought into a vision and empowered to deliver.

 

It’s always about people, it’s always about evolving (an idea, a brand, a way of distributing), it’s always about a mindset of adventuring and seeing new opportunities. If courage and clarity are modeled in a CEO that spirit will filter out to the directors and their management teams as will honesty, respect and ego-lessness.

 

My 20 years ago experience was so much based around a fear & lack model too (what’s in it for me) – you had to do as instructed by your manager because she was following a mandate from her director. It was like an extension of school.

 

Today though, the most dynamic companies out there use a model of respect and abundance – CEOs acknowledging that they don’t hold all the solutions but they do know how to hire creative thinkers and dynamic communicators and invest in their expansion over a given term.

 

My greatest satisfaction in executive leadership coaching is to have a corporate decision maker remember his or her own talents, creativity and courage. To get clear once again about changes and choices; because when they’re inspired they’re inspiring.

 

Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in continued high performance, intuitive leadership and personal & professional accomplishment. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks and writes on 'The 7 Steps to Personal & Professional Freedom'®. Her book of the same name is available on www.Amazon.co.uk . To talk further you can call, email or message Jennifer from www.JenniferBroadley.com .

Leadership Success: clarity, passion, teamwork

The great thing about coaching leadership success is that it naturally has a positive ripple effect throughout the rest of the company. Directors get clear, they speak with expectation and inspiration to their managers and in turn those managers create a culture of unlimited possibilities within their teams –  a win for productivity, for the organisation and for its customers.

 

So what does it take for a business leader to motivate a team to operate at peak potential? Clarity, enthusiasm and motivation all contribute – that takes body, mind and heart know-how. The ‘x-factor’ for limitless results is always the same …  add soul to the equation. Here’s some of what I know about that:

 

Energy organises around what is most articulate in your system. When your predominant resonance is one of expectation, you attract excitement, when it’s one of progress you attract action, one of confusion you attract mixed messages, one of conflict you attract aggression, one of expansion you attract opportunities.

 

It’s important to equip yourself with a colourful vocabulary around the subject you’re passionate about. Practice speaking out how great it’s going to be to achieve that promotion, build that team, launch that new product line, expand into that region or sell that millionth unit.  Everything is achieved with less effort when your predominant vibration is one of already having achieved the result you’re dreaming of.

 

As a leader:

  • Everything you do influences others: your words, your attitude, your humour, your discipline.
  • Be clear (and if you’re not, get a coach and get clear) – because directors and managers will model your message. There’s got to be a sense that a team know how their contribution fits into the big picture, and how that’s valued overall by the organisation. Clarity will cut through timelines like nothing else in business.
  • Get to know the human capital available to you.  You may have  an Einstein on your payroll; she may know how to deliver a process or a product that’s unlike anything anyone’s see before. If that’s the case you really want to have access to that genius.

Coaching leadership success is all about placing the success of a leader’s results squarely in the realms of their own responsibility. The more you invest in yourself the more limitless the possibilities you create for yourself and for those around you – personally and professionally!

 

Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in continued high performance, intuitive leadership and personal & professional accomplishment. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks and writes on 'The 7 Steps to Personal & Professional Freedom'®. Her book of the same name is available on www.Amazon.co.uk . To talk further you can call, email or message Jennifer from www.JenniferBroadley.com .

Executives of the new world …

As a corporate coach, and particularly as an executive coach in London and other commercial-centric cities, I’m beginning to ask myself whether business change isn’t occurring faster that ever before in history.

 

What makes a leadership team, and by extension an entire company, equipped to manage such significant changes as:

  • outsourcing production to global hubs
  • launching new brands when the traditional ones are clearly in decline
  • embracing new business models without damaging present essential revenue streams
  • attracting talented staff who’ll contribute immensely whilst putting home-life first. They have no interested in working overtime or ‘mad’ hours
  • letting go of a company culture that thrived through the past 2 decades but will fold in the next one unless flexibility, meritocracy, transparency and diversity are fully embraced
  • keeping ahead of technological advancements, shifts in product delivery and customer sophistication

There are incredible opportunities opening up for small & medium businesses and for the corporate giants too. These are the strategies I’m noticing the front runners utilising:

  • Active investment in the personal & professional development of a company’s c-levels, directors and executives – it keeps them on form and permanently innovating – and when they’re convinced, they’re convincing
  • Do less – that is, get supremely focussed on the specific activities required to get results. Everything else is a non-priority
  • Keep alert: just because a product or promotion worked last year, there are no guarantees that the same results can be achieved by repeating it 12  months later. Re-review product, market and process, and tweak where necessary
  • Create a clear succession plan for top talent, and purposefully open doors for high performers to progress. Retaining great employees takes know how and active expectation management
  • Buy knowledge & expertise where they’re not already present within the organisation. An external provider is often exposed to a spectrum of examples that can’t be seen from within a culture
There will come a point where the speed of change reaches maximum velocity. At that time the heart of what individuals and tribes want will return to basics: simplicity, community & meaning. There are glimpses of those values already in expansion across the globe. We’re not there yet though, so to all you leaders sensing the stretch – breathe deeply, get resourced and enjoy the ride.

 

 

Jennifer Broadley is one of the UK's leading executive coaches. She works with corporate leaders, business directors and successful entrepreneurs. She specialises in continued high performance, intuitive leadership and personal & professional accomplishment. Jennifer is passionate about the ongoing self improvement of the world's future business leaders – the way-showers for our precious next generation. She coaches, speaks and writes on 'The 7 Steps to Personal & Professional Freedom'®. Her book of the same name is available on www.Amazon.co.uk . To talk further you can call, email or message Jennifer from www.JenniferBroadley.com .